The AI In Marketing Podcast

Join veteran marketer Dave Davies and his guests as they explore the impact of artificial intelligence on marketing.

Andrea Volpini of WordLift
In this episode of AI and Marketing, host Dave Davies dives into the world of semantic web and artificial intelligence with guest Andrea Volpini, CEO of WordLift. They explore the concept of knowledge graph panels and entities, discussing their significance in understanding reality and enhancing search engine visibility.From navigating named entity disambiguation to leveraging structured…
In this episode of the AI in Marketing podcast, Dave Davies chats with Mobile SEO expert Cindy Krum about “Fraggles” and how it relates to Google’s latest advancements in AI and search, like MUM (Multitask Unified Model). They delve into: What Fraggles are and how they impact SEO. How passage indexing and Fraggles work together….
Lawrence O’Toole, CEO of Authoritas, discusses Google’s Search Generative Experience (SGE) and its potential impact on organic search traffic. He shares the findings of a study conducted by his company on the impact of SGE for website owners. The study revealed that the average number one organic result drops 1500 pixels in an SGE world….